Twitter Inc.

Present

San Francisco 

Consumer product Marketing

Video + Emerging Markets 

As an APMM Rabiah has a data driven, scrappy, and collaborative approach for execution on go-to-market and channel strategies. Working to achieve performance metrics on both owned & operated as well as off platform channels. Rabiah is working on the Reach Everyone, Everywhere product pillar which touches on feature parity across Clients, performance improvements, and emerging markets- specifically Twitter Lite. In addition to REE, Rabiah also works on Video initiatives, including TV-Clients and product education frameworks. 

Product Launches:

Video— TV Clients (Xbox), Video View Counts,

Emerging Markets-- Twitter Lite expansion into 46 markets 
Clients-- Twitter for Windows
UI Improvements-- night mode, live engagements, verified filter, new compose button
Performance Improvements-- Progress Indicators, Data Saver 


Twitter Inc.

2016

San Francisco 

Consumer product marketing intern 

Tweets + Direct Messaging 

As an intern Rabiah created assets, compiled multiple competitive analysis, and assisted on go-to-market strategies for these products + campaigns: 

DM Bundle, Media 140 Removal, World Emoji Day 


True & Co 

2015

San Francisco 

Marketing analytics intern 

As an intern Rabiah helped to drive the launch for the first in-person product experience initiative for the company: Try-On-Truck. 

In addition to this launch, she compiled market research and monitored success metrics for various projects.