Consumer product Marketing
Video + Emerging Markets
As an APMM Rabiah has a data driven, scrappy, and collaborative approach for execution on go-to-market and channel strategies. Working to achieve performance metrics on both owned & operated as well as off platform channels. Rabiah is working on the Reach Everyone, Everywhere product pillar which touches on feature parity across Clients, performance improvements, and emerging markets- specifically Twitter Lite. In addition to REE, Rabiah also works on Video initiatives, including TV-Clients and product education frameworks.
Video— TV Clients (Xbox), Video View Counts,
Emerging Markets-- Twitter Lite expansion into 46 markets
Clients-- Twitter for Windows
UI Improvements-- night mode, live engagements, verified filter, new compose button
Performance Improvements-- Progress Indicators, Data Saver
Consumer product marketing intern
Tweets + Direct Messaging
As an intern Rabiah created assets, compiled multiple competitive analysis, and assisted on go-to-market strategies for these products + campaigns:
DM Bundle, Media 140 Removal, World Emoji Day
True & Co
Marketing analytics intern
As an intern Rabiah helped to drive the launch for the first in-person product experience initiative for the company: Try-On-Truck.
In addition to this launch, she compiled market research and monitored success metrics for various projects.